Privacy Policy

We collect personal information only to the extent necessary to provide our optometry services, facilitate patient registration, and process payments. The types of information we collect include:

• Personal Information: When you register as a patient or schedule an appointment through our website, we collect your name, contact details, medical history, and insurance information. This data is gathered through a secure, HIPAA-compliant third-party service.
• Website Usage Data: When you visit our website, we automatically collect certain information about your visit, including your IP address, browser type, and the pages you view. This data helps us understand how visitors use our site.
• Cookies: We use a single cookie to ensure that our cookie consent banner is only shown once per year. However, third-party services embedded in our website (such as Google Maps and Instagram) may use cookies that we do not control.

We use the information we collect from you for the following purposes:

• To provide and manage optometry services, including scheduling appointments, processing patient registration, and coordinating treatment
• To facilitate payments through patients’ insurance plans
• To comply with legal and regulatory obligations, including HIPAA requirements
• To improve the functionality and performance of our website

While we do not sell your information, we do share it with third parties in limited cases to facilitate your care and payment. Specifically:

• Service Providers: We use a secure, HIPAA-compliant third-party service for online patient registration and data collection. This service collects personal, medical, and insurance information necessary for your treatment.
• Third-Party Integrations: Our website includes third-party integrations, such as Google Maps and Instagram, that may collect data through cookies and other tracking technologies. We encourage you to review the privacy policies of these third-party providers, as we do not control their data practices.

We implement appropriate technical and organizational measures to safeguard the personal information you provide through our website and patient registration system. Our third-party patient registration service is HIPAA-compliant, ensuring your data is protected in accordance with healthcare privacy standards. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

When you become a patient of our practice, you will be asked to sign Information Consent forms and will be provided with our Notice of Privacy Practices, which details how your medical information is handled in compliance with healthcare regulations.

As noted, we use a minimal cookie on our website to prevent our cookie banner from appearing more than once per year. Third-party providers, such as Google and Instagram, may use cookies that are beyond our control. You may choose to disable cookies through your browser settings, though doing so may affect the functionality of third-party features on our website.

Depending on your location and applicable data protection laws, you may have the right to:

• Request access to the personal information we hold about you
• Request corrections to inaccurate or incomplete information
• Request the deletion of your information in certain circumstances
• Opt-out of certain communications, such as marketing emails (though we do not send such emails without your consent)

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that a child has provided us with personal data without parental consent, we will take steps to delete such information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we do, we will post the updated policy on this page and update the “Last Updated” date. We encourage you to review this policy periodically.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• By email: frontdesk@maricopaeyecare.com
• By phone: 520-568-7538
• By mail: 21300 N. John Wayne Pkwy. #119 Maricopa, AZ 85139